Buyer's guide

How to choose a website for your dealership.

Every demo looks good. These checks show how a site works after launch: on a shopper's phone, when inventory changes, when a lead comes in, and when you need something updated.

Before you sign4 checks
  1. 01 Vehicle pages on a phonePhotos, price, a call button
  2. 02 Where every lead landsEach form, each recipient
  3. 03 Who makes the updatesYou, them, or us
  4. 04 Domain and old linksYours, with redirects

Put any vendor through these, including us.

Phones and inventory

Judge it on a vehicle page, on your phone.

A vehicle page is where a shopper decides whether to call. Start there, not the homepage.

What to check

Open a few live vehicle pages on your phone. Can you see the photos, the price, and a way to call without hunting? Then ask how new arrivals, price changes, and sold cars get from your inventory system onto the site, and what a sold car's page shows afterward.

With DriveDevs

We connect to the inventory feed from your provider, so new arrivals, price changes, and sold units flow onto your site. Sold cars stay up marked sold, then are removed after 180 days. On phones, a call and contact bar stays on screen. Open the demo sites on your phone to try it.

Inventory systemLive
  • New arrival
  • Price change
  • Sold 3
1
Call Available? 2
1Photos and priceVisible without hunting
2Call within reachOn every vehicle page
3Sold carsKnow what the page shows
Leads

Know where every lead lands.

A lead only counts if the right person on your team sees it.

What to check

List every form on the site: availability, financing, trade-in, and contact. Ask who receives each one and whether leads can go into your CRM as ADF XML. Before launch, send a test from each form yourself and confirm it reaches the person who follows up.

With DriveDevs

Every vehicle page has Confirm Availability and Get Pre-Approved right next to the price. Every inquiry goes straight to your team, and leads reach your CRM as ADF XML.

Availability
Financing
Trade-in
Contact
One leadWho gets it?
Your team1
New lead
Your CRM2
ADF XML
1A named personNot a shared inbox nobody reads
2Straight into the CRMAsk for ADF XML, then test it
Updates

Decide who makes the changes.

Specials, banners, and holiday hours change all year. Settle up front who does that work.

What to check

Ask whether you will make updates yourself or send them to someone. If it is you, try the editor before you sign. If it is them, ask how you send a request and whether you see the change before it goes live.

With DriveDevs

No logins and no website builder. Send us the banner, special, or new page. We build it and send you a preview, and nothing goes live until you approve it. See what fully managed includes.

1Request

Add a Labor Day banner to the homepage.

How do you ask?
2Preview
New
ApproveEdit
Do you see it first?
3Live
Live
New
Published once approved
How long does it take?
Search and switching

Keep what your current site has built.

Your domain and the links people already use should keep working after the switch.

What to check

Make sure your domain is registered in your name. Ask what happens to your old page addresses after launch and who sets up redirects for them. Look for vehicle URLs that describe the car, a unique title on every page, and structured data on vehicle pages. Nobody can honestly guarantee rankings, so treat any promise as a red flag.

With DriveDevs

Your domain stays yours, and we connect it to your new site at launch. Every vehicle page gets a descriptive URL like /inventory/2018-ford-f-150-raptor, structured data, and a title written from your inventory. No ranking promises, just a solid foundation.

https://yourdealership.com 1Your domain, in your name
/inventory/2018-ford-f-150-raptor 2Describes the car
3Old addresses
/vdp?id=48213 /inventory/2018-ford-f-150-raptor
Redirect set up
4Page title
2018 Ford F-150 Raptor | Your Dealership yourdealership.com › inventory
Unique on every page
5Structured data
On vehicle pages
Free site preview

Put DriveDevs through the same checks.

We will design a free preview with your inventory so you can check it on your phone before you decide. Plans start at $199/month, based on the size of your inventory.

Get a Free Site Preview